a violin-viola mute (at Fawick’s urging) and synthetic golf mats. These products soon faded into obscurity, as the company recognized that slip-on golf grips was where its expertise was best – and where the most profit could be made.

From early on, Junker and his associates realized the value of promoting Golf Pride grips among the PGA professionals, both at the tour and club level. Toward that end, Golf Pride personnel followed the PGA Tour throughout the nation offering free gripping service to any pro who cared to play them. It was touring pro Wally Ulrich, who eventually limited his play on the circuit to promote Golf Pride full time, made frequent stops along the tournament trial to demonstrate the profit potential available to local pros when they decided to offer re-gripping services to their customers. The skill level of re-gripping became better known and was practiced by more and more club pros and even a growing number of custom clubmakers. As the slip-on grip became even more popular and growing number of manufacturers entered the