Seeing Is Believing        
   
 
  This week's tech tip deals with the fact that "seeing is believing". During a recent launch monitor training session with our employees, I opened the eyes of a few individuals who would never have tried certain products if they hadn't seen the results with their own eyes.    
       
 

As a good customer of ours has always said to me "the male ego and golf do not mix". What this means is that most golfer are pretty steadfast in their ways. If they have been using a stiff shaft all their lives, by golly they need a stiff shaft. If they have been using a low lofted driver for many years, by golly they need a low lofted driver. Getting a golfer to experiment with something much different than what they have is sometimes very difficult to do.

The good thing about a launch monitor is that the person being tested is enamored by what

 
  Page: 1 2 3 >